🏦 Company Overview

Founded in 2021 and headquartered in Nairobi, Kenya (Suite 701, 7th Floor, Westside Towers, Lower Kabete Rd, Westlands), SimplePay Capital Ltd is a privately held financial services firm employing between 51–200 staff (ke.linkedin.com). With a mission to simplify access to finance, the company focuses on providing fast, flexible lending—particularly for vehicle purchase and SME growth .

Core Mission & Vision

SimplePay Capital aims “to provide micro‑finance loans with the freedom to spend responsibly for business growth”. They emphasize personal relationships, financial inclusion, and responsible lending, particularly for underserved markets (simplepay.capital).

Key Markets & Impact

• Kenya-Focus with Social Agendas: Significant beneficiary segments include:
  • Educational Institutions – funding innovation and infrastructure in schools .
  • Women’s Empowerment – financing artisan women (e.g., sisal bag makers, Maasai fabric entrepreneurs) aiming to improve livelihoods (capital).
  • SMEs – enabling growth through credit guarantee schemes and structured credit lines (capital).
  • Agricultural Sector – addressing rural finance gaps and promoting risk mitigation and capacity building in farming .
  • Automotive Financing – supporting individuals in acquiring vehicles via logbook loans (com).

By financing these sectors, SimplePay enhances entrepreneurship, asset ownership, and community development across Kenya.

Flagship Products & Services

1. Logbook Loans / Auto Financing
   • Borrow against vehicle logbooks and retain ownership while receiving capital quickly—often within 5 hours (linkedin.com).
   • Competitive rates (e.g., ~3.5% monthly) and adaptable repayment schedules (linkedin.com).
2. Asset Finance
   • Supports acquisition of vehicles or equipment through partnerships with dealers.
   • Terms tailored to vehicle age, condition, and client profile (com).
3. SME Credit Solutions
   • Collateral-backed loans, credit advisory, and repayment structures aligned with cash flow (com).
4. Loan Calculator Tool
   • An online calculator enables clients to simulate repayment plans based on principal, interest rate, and tenor (capital, simplepay.capital).

Operating Footprint & Team

• Headquarters: Westlands, Nairobi
• Branch Network: Presence across Kenya, including Westlands office and growing field reach (capital)
• Team: Core leadership includes professionals in sales, asset risk, relationship management, and credit compliance (linkedin.com).

Growth Strategy & Key Strengths

• Speed and Ease of Access: Application-to-disbursement timelines can be as short as 5 hours, with many approvals within 24 hours (linkedin.com).
• Social Responsibility: Gender empowerment, education, agriculture, and SMEs are central to their impact strategy (capital).
• Flexible Financing: Offers customizable repayment aligned with client cash flow and vehicle or business asset value.
• Emphasis on Relationships: Personalized service that values trust and client support.

Future Outlook

Positioned within Kenya’s rapidly expanding fintech and SME lending landscape, SimplePay Capital leverages streamlined digital processes and targeted lending. Their scalable model, combined with social impact focus, positions them to:

• Extend reach through new branches and partnerships
• Deepen impact via targeted programs for women and rural entrepreneurs
• Innovate their product line with digital tools and advisory services

Contact Information

• Address: Suite 701, 7th Floor, Westside Towers, Lower Kabete Rd, Westlands, Nairobi
• Phone: +254 787 467 730 / +254 700 467 730 / +254 101 100 410 (com, simplepay.capital)
• Email: info@simplepay.capital (capital)
• Website: capital

Summary

SimplePay Capital Ltd stands out as an agile, purpose‑driven financial services provider in Kenya. Since 2021, it has empowered individuals, women, SMEs, and farmers through swift, asset-backed lending—especially in vehicle financing. Its digital-savvy approach, community commitment, and adaptable financing model position it well for continued growth in the East African financial ecosystem.