Job Description

Marketing Manager

A dynamic microfinance institution committed to empowering individuals and communities through accessible financial services is seeking a talented and passionate Marketing Manager to lead its marketing efforts and drive brand awareness.

Key Responsibilities:

• Create and execute comprehensive marketing strategies aligned with the company’s business objectives, ensuring that all activities directly contribute to lead generation and sales.
• Lead marketing campaigns across various channels, including digital marketing, social media, and traditional media.
• Utilize market research to identify target audiences, analyze market trends, and optimize marketing strategies.
• Track key performance indicators (KPIs), such as lead generation, conversion rates, and return on investment (ROI), to measure the effectiveness of marketing initiatives.
• Actively participate in sales efforts, working closely with the sales team to leverage marketing initiatives to generate leads and close deals.
Qualifications and Experience:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven track record of driving sales and revenue through marketing efforts.
• Minimum of 5 years of experience in marketing, preferably in the financial services industry.
• Strong understanding of digital marketing channels and tools.
• Excellent communication, interpersonal, and presentation skills.

Compensation:

• Competitive salary of Ksh 100,000 per month.

To Apply:

Please submit your CV and cover letter to careers@kazicloud.co.ke